FAQ

• Do I need any background SEO or technical knowledge?

  No! We start with the basics in a way that allows a basic learner to dive in, but also allow for a more advanced user to obtain a deeper knowledge. We're giving you an extensive look at SEO from start to finish, so if you're ready to learn, then we are ready to have you on board

• Will this be too basic if I do have SEO knowledge?

  Like I mentioned, this is a 2-Day workshop because we get into some intense material. There will be a more basic section that delves into what SEO is, why your company needs it, etc. But there is also probably quite a few things you can learn there. After we cruise through the basic stuff, we'll be hitting the next gear and going into some real nerdy elements of SEO, from the nuts and bolts of technical implementation and microdata formats to linkbuilding outreach templates.

• What should I bring?

  Bring yourself, bring the note-taking device of your choosing in addition to the workbooks we will provide with notes, bring a pencil and pen, a laptop would be very helpful. If you don't have a laptop, bring an iPad. If you have neither, make friends at the event with a person with one of those. And of course, bring a sense of adventure.

• I'm too busy.

  Busy is all about priorities. Do you prioritize your business making as much money as possible and getting the most good attention as possible? Then you can make time to start getting quality traffic with Traffic Control.

• I'm not that technical.

  We'll teach you what you need to know either to implement your own basic SEO practices, or to best work with an SEO in the future so you know what you should be looking for, how to strategize, how to accurately measure success, and how to handle the less technical parts. We construct this workshop for all skill levels, as although there are technical aspects to SEO, many of the suggestions we make are based in content strategy and social media strategy.

• I don't have the ability to implement or I will struggle to implement.

  Know that you aren't going into it alone. We actually feature exercises that break down who you will need to collaborate with in your own company to make SEO implementation happen. This means the IT department, the marketing department, the PR department at points, perhaps more. As well, we'll walk you through a lot of the crucial components of implementation right at the workshop and give you the next steps you need to take while out in the world.

• I can get a guy who says he'll do my SEO for $500.

  Don't do it unless you want to spend 10x that on damage control later. The only way these guys are able to give such a cheap price is by doing spam tactics and terrible practices. You're going to get a penalty or ruin your reputation with other sites in your niche.

• It costs too much.

  Think about this. Even a single large purchase, or a few smaller purchases that you lose because of bad SEO, and you've already lost the amount it'd cost you to attend this workshop and start implementing. This workshop is basically guaranteed to pay for itself. However, if you follow through with the tips and strategy that I give, you'll make much more back.

• I can do this later/it's not the right time/I'm in another program.

  If not now, when is it going to happen? As we speak, if your SEO isn't top notch, you are losing potential profits.

• I can just buy a book on this.

  You could buy my book absolutely, but how much do you want to bet that it sits on the shelf. It is 950 pages. If you don't have the time for a 3 day seminar, you definitely don't have time to consume and implement a 950 page book on SEO.
  

• I'm overwhelmed.

  I'm not going to lie to you, there's a lot to learn in the realm of SEO. That's why I've devoted an entire career to it. The key to this workshop is knowing the 20% of SEO that will give you that 80% of the result. We also organize that material in a way that makes it easily digestible and implementable.